The Greatness of Outdoor Advertising

Although out-of-home advertising pales in significance compared to media such as television and is regarded as a supplementary advertising medium, OOH is nonetheless a very important form of marketing communications. Out-of-home advertising is the oldest form of advertising, with origins dating back literally thousands of years. Although billboard advertising is the major aspect of outdoor advertising, outdoor media encompasses a variety of other delivery modes: advertising on bus shelters and other street furniture, advertising at the airports. For example, Terminal 3 at Delhi’s airport- India’s busiest international airport- is inundated with billboards, posters and flat screen monitors that air short, soundless ads.

Another factor supporting the growth of outdoor media is commuting time: “Today’s consumers are spending more time out of home and in their car than they are watching TV.” During the 20th century the idea of Outdoor advertising in India was replaced by the idea of out-of-home media, referring to any media opportunity enabling advertising to connect with consumers once they leave their homes.
Outdoor Advertising in Delhi is indeed a boom to the marketing sector. It has not only benefitted the retailers/sellers but also the consumer by spreading awareness about various goods and services and now with advent of technology everything seems far too good to be true.

Outdoor advertising in India has also helped to speed up the process of development in developing southern countries like India.
The Indian outdoor environment continues to see steady growth and continues to be a media vertical that is growing when most other established forms of media communication are struggling to maintain revenues in an already very competitive and fragmented market. According to industry reports, the outdoor media is poised to grow at a 14 per cent CAGR year on year for the next five years. If we compare this to an international average of an 8 per cent CAGR growth, it augurs well for our industry in India.

Today, outdoor media plays a lead role in almost every media plan and has graduated from being a reminder or recall media format to, in many cases, a lead media format. Outdoor media today is increasingly being used to increase the incremental reach of media campaigns due to their extreme localization and high penetration levels. With the expansion of road networks, cities and towns are now being connected and the world is literally becoming a smaller place. Outdoor Advertising in Delhi plays a huge role in connecting the audiences on a common visual media platform across this ever increasing network.

Things You Should Know About Pop-Up Tents

Many people think that they would like to go on a camping trip, since they have heard stories about what a great adventure in can be, and how good it is to be out in the open air, especially during the summer. However, many people do not like the thought of having to spend time putting up a tent, and it is here that pop-up tents can be a great solution to this problem.Pop-up tents are usually simple camping tents or even beach tents that can be very easily installed by pushing a few poles through the tent fabric. The tent is usually erected in a matter of a few minutes.

Pop-up tents are available in a wide range of colors, shapes and styles and are very portable indeed. They are also extremely durable and can be packed with utmost ease within a duffel bag and carried along with a lone trekker, a small family with a pet, or even a few wild teeny boppers who prefer having loads of fun on a road trip to nowhere.

The most important factor that should affect and influence the buyer while going in for a pop-up tent should be the waterproofing provided. Most manufacturers proudly claim that their product is 100% waterproof. However, what they tend to forget is that there is a basic difference between waterproof and “water-resistant” material. Most of the tents are either made up of polyurethane or nylon with fiberglass floors. Most are not waterproof, but merely water-resistant. A water-resistant tent would be something that wards off a surprise shower, as well as mildew. However, using such a tent in a perennially wet climate wouldn’t be a very bright idea.

Most pop-up tents come with Velcro attachments, zipped doors and mesh windows for proper ventilation. However, before buying such a tent, the buyer should not get attracted merely by color and design. He should look for space according to the needs of his family or group, as well as consider his budget and the climatic conditions of his camping location, before taking the ultimate plunge.

Most pop-up tents, however, may be used in a variety of climatic conditions, and are indeed a must-have for the compulsive traveler who looks for an opportunity to say “No!” to Monday mornings.

Promotional Design Group has successfully designed hundreds of thousands of pop up tents & canopies with graphics for many clients worldwide. Their state of the art digital printers, vinyl cutters and silk screening equipment combined with their experience and workmanship help produce superior and high quality graphics. Their Tents with graphics and Canopies are tailored to exact client specifications utilizing their logo or text design. From concept to completion, Promotional Design Group will undoubtedly meet your design needs or challenge new horizons and custom design a signature style tent or canopy just for you. Your customized tent or canopy with graphics will produce a spectacular and visually stunning impression wherever it is displayed.